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Creative Media: The Plan Before the Brand
If you're wondering how to begin a rebranding process, we’ve learned a few things working through our own brand update, and we'd love to share those learnings with you. A rebranding doesn’t have to be a redefinition. Our brand update was about clarifying who we are. We started by digging into what...
Creative Media: New Brand, New Name
Our name change from LifeChurch.tv to Life.Church gave us a great opportunity to focus our brand on the key elements that make up who we are. When planning your brand, stay true to who you are and create a brand that reinforces and builds up who you aspire to be....
Questions to Ask If You're a Creative
If you're on a creative team at your church, you'll likely follow a similar process as we do here at Life.Church. See a need Come up with ideas Execute the solution But, if you find yourself constantly in 'execution' mode, ask these questions to help guide the process: do we have a clearly...