Small Groups

How to Promote Financial Peace University In Your Community

From: Financial Peace University

Want to effectively promote your Financial Peace University group in your community? Below, you’ll find a week by week plan to make make your group a success. For images, videos, and print materials you can download to promote your group, click here.


6-8 Weeks Before Group

Key Promotion Steps

  • Make a list of people you’d like to invite to your group and reach out to them via email, social media, or by phone. (Keep in mind that everyone can benefit from the principles taught in Financial Peace University. This group works for those that are struggling with money as well as those who are doing okay but want to learn how to manage their money better.)
  • Hang posters around your church and/or community – try a local coffee shop, library or recreation area.
  • If you’re meeting in your church building, contact a fellow leader and ask to use their newsletter, website, and/or social media platforms to invite people to your group.
  • Share a promotional video on social media – don’t forget to include your group link.
  • Recruit others to help promote. Reach out to friends, family, and FPU graduates. Remember, promoting your group is a team effort.

Social Post

When you post images on social media, don’t forget to include some context for the group! A post might look something like this:

What if you were following a plan for your money that you KNEW worked? With Dave Ramsey’s Financial Peace University, you CAN take control of your money, get out of debt, and create a plan for your future. If you’re interested in learning more about the group, message me! Because we’re offering it at [church/organization] just for you starting [start date].


4-5 Weeks Before Group

Key Promotion Steps

  • Share a promotional video during your church service and/or on social media.
  • Promote your group from the platform at church.
  • Show scrolling group promotion slides before church service begins.
  • Share your own story on social media—don’t forget to include your group link! If you’ve been through FPU as a group member, share your experience. Your story is one of your strongest coaching and promotional tools!

Social Post

When you post images on social media, don’t forget to include some context for the group! A post might look something like this:

What if you were following a plan for your money that you KNEW worked? With Dave Ramsey’s Financial Peace University, you CAN take control of your money, get out of debt, and create a plan for your future. If you’re interested in learning more about the group, message me! Because we’re offering it at [church/organization] just for you starting [start date].


2-3 Weeks Before Group

Key Promotion Steps

  • Share a promotional video during your church service and/or on social media.
  • Promote your group from the platform at church.
  • Post twice a week on social media—don’t forget to include your group link!
  • Reach out to everyone who has signed up for your group and introduce yourself.
  • Reach out to everyone who has signed up for your group and introduce yourself. Remember, this might be the first time you’ve spoken to your group members directly—let them know who you are, why you’re excited to lead their group, and offer them a word of encouragement as they prepare for your group!

Social Post

When you post images on social media, don’t forget to include some context for the group! A post might look something like this:

What if you could be debt-free with an emergency fund of 3–6 months of expenses saved, all while investing for retirement and planning for your family’s future? Sound impossible? It’s not! With Dave Ramsey’s Financial Peace University, you CAN take control of your money. If you’re interested in learning more about the group, message me! Because we’re offering it at [church/organization] just for you starting [start date].


1 Week Before Group

Key Promotion Steps

  • Send a reminder to everyone who has signed up for your group with details about your group location and start time.
  • Post a "last call" for group signups on social media — be sure to include your group link!
  • Consider offering a few giveaways. Managing money is serious business, but your group should be fun! Try holding a raffle for a free membership, offer door prizes, or post a gift card giveaway.

Social Post

When you post images on social media, don’t forget to include some context for the group! A post might look something like this:

What if you could always buy what you need interest-free? What if you could actually keep a percentage of your paycheck? Guess what? You CAN! With Dave Ramsey’s Financial Peace University, you CAN take control of your money. If you’re interested in learning more about the group, message me right now—because we’re offering it at [church/organization] just for you starting [start date].

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