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Celebrating 20 Years
The Plan Before the Brand
New Name, New Brand
What we've learned:
For us, keeping everyone on the same page during our brand update was really important. We had a few meetings but the thing that helped the most was creating a really solid brand book that outlined every use-case for the brand. When you're dealing with a project that has a lot of moving pieces, organization and communication are key to keeping everyone working together smoothly.